he recent ending of the long-running Xena
Warrior Princess and Buffy the Vampire Slayer (actually the
shows will, no
doubt, be endlessly recycled on cable and satellite) might
need us to take a look at the way that television in general
and American television in particular deals with women.
Many commentators on women and the media jump to the easy
conclusion that the mainstream media stereotypes images of
women, who are presented as passive and helpless. The trend
in many television shows is now rather different. Alias has
been one of the most successful programmes on American television
and has catapulted Jennifer Garner to stardom in the film
Daredevil, where she played opposite Ben Affleck. The series
was critically acclaimed and featured a young woman who confronts
the duplicity of the American government in the kind of ‘trust
no-one’ and ‘the truth is out there’ type
of theme which we are familiar with from series such as X
Files, Roswell High and Dark Skies - conspiracies within
conspiracies, like the wooden Russian dolls nesting one inside
another.
American network television has a real problem with sex
and race. Sam Raimi, as producer of Xena, was able to say
to
a network executive who complained about the scene where
Lucy Lawless kissed a black actor, “well don’t
buy it then”, in circumstances where the show was the
second most widely distributed and watched programme on the
planet. Xena also had the lesbian subtext in terms of the
relationship between the chief protagonist and Gabrielle,
her sidekick, which generated enormous interest on the internet
and the fan sites of ‘slash fiction’, where fans
write their own imagined episodes, taking the storyline in
some unexpected directions.
Buffy is a different story: she is a troubled character
who does not want to be anybody’s hero. The whole basis
of the tale is that she is called to be someone she does
not want to be. She wants to wear stupid clothes, date and
hang out at the mall, not save the earth from the dark forces
of the Hellmouth. But some have greatness thrust upon them,
even when they also have an unfortunate sexual attraction
to vampires.
At their best, Xena and Buffy were classic television,
in particular the episode of Buffy, The Body, which dealt
with
the death of Buffy’s mother, Joyce. This is probably
one of the bleakest episodes in television’s recent
history.
A whole host of television series which feature powerful
female leading characters will no doubt continue to turn
up on cable and satellite in the years to come. Relic Hunter
has Tia Carrere as Sydney Fox, a female mixed race version
of Indiana Jones, able to kick butt and at the same time
know which kingdoms are which in the development of Egyptian
civilisation, and of course has a naive English assistant.
Why is it that in American films or television series English
people are almost always either thick or evil?
Witchblade, which has an incidental connection with arch
conspiracy theorist Oliver Stone, features Yancy Butler as
Sara Pezzini as the daughter of a murdered New York cop who
acquires an ancient and magical weapon which enables her
to battle the bad guys led by a sinister representative of
multinational corporate greed. He is blonde and German, almost
a caricature of the will to power of the would-be master
race. She, like many of the female heroes mentioned so far,
is dark and of ambiguous racial or ethnic origin. She also
manages to have a close relationship with her former partner
who is dead.
In some ways, Dark Angel is the most interesting of the
women on top recent crop of American television shows. Set
in the
near future in a Seattle that has been disrupted by a not
very clearly explained disaster. James Cameron, of Terminator
and Titanic fame, conceived the series and helmed the first
few episodes. It stars Jessica Alba as Max, a motorcycle
courier who ekes out a living in the kind of no-brainer occupation
that many of America’s generation X are condemned to – no
security, no benefits and no prospects. She is also a mixed
race (though this is never explained) genetically engineered
warrior who is at odds with a sinister establishment. Transgenic
humans combine elements of humanity with the qualities of
other creatures. Themes of the persecution of minorities,
hostility to people who are different and a suspicion of
the powerful are never far from the surface of the show.
Max also has the problem that her lover, who at one stage
is confined to a wheelchair, has been infected with a retrovirus
which means that they cannot have any physical contact without
disastrous consequences.
The Raven breaks with the pattern in having a female protagonist
who is blonde (though obviously not really) and also an immortal
and a thief. There is almost an anarchistic quality to the
series as she not only breaks the rules but does not seem
to recognise that there are any.
Is there any way of explaining this surge in the production
of action orientated dramas which have powerful females centre
stage? Some of it is obviously the market: programmes which
feature young attractive women are likely to be popular,
but it is also a statement about the orientation of the American
television industry. American conservatives often complain
about what they see as the liberal bias of the media. In
this case, they may be right. Hollywood provides one of the
largest cash reservoirs for the Democratic Party and although
some Republican actors, such as Bruce Willis and Arnold Schwarzenegger,
have high profiles, they are the exception not the rule.
Despite the domination of the industry by corporate institutions
such as Fox and Time Warner AOL, Hollywood remains a fundamentally
liberal – in the most expansive use of that term – set
of institutions. Producers, directors, writers and actors
tend to be on the left, not the right.
We should not be surprised that series have emerged which
have been heavily influenced by feminism. This is not just
true of the action genre, but also comedy and mainstream
drama, for example Ellen or Sybil. Themes such as anti-racism
have now become part of the mainstream and even Bruce Willis
(Die Hard 2) and Arnold Schwarzenegger (the Terminator films)
find themselves acting in what are very much anti-establishment
and liberal films which reflect the continuing importance
in cultural terms of the values of the 1960s. The misogyny
and male chauvinism which was unquestioned in much of the
media in the 1950s just would not be tolerated today; for
example, who could watch an episode of Jackie Gleason’s
The Honeymooners today?
The rise of this new ‘feminist’ television gives
the lie to the simplistic readings of the impact of the mass
media. Far from being a passive tool for the dissemination
and reproduction of dominant ideas, images and conceptions,
the mass media is as ever an arena of struggle. Different
points of view, different values and different assumptions
are actually in conflict with each other. Reactionary forces
are of course at work. Reality TV in particular justifies
selfishness, cruelty and all sorts of stereotyping. But other
types of television are very different indeed, for example
The Simpsons raises all sorts of issues on a regular basis
which critique the assumptions of conservative middle America.
Republican politicians have not been slow in voicing precisely
this point. George Bush senior was outspoken in saying that
he wanted the American family to be more like the Waltons
and less like the Simpsons.
My assumption is that the likes of Dark Angel and Relic
Hunter do reflect some trends in the wider society. Action
films
and television series are popular: people find them exciting
and they lock into many other aspects of leisure pursuits,
in particular things like computer games and even paintballing.
The opportunities for leisure and the varieties available
have never been greater and the focus of people’s lives
has tended to turn away from the world of work which increasing
numbers of people, not just in manual working class occupations
but also in professional and semi-professional middle class
occupations, find increasingly unrewarding and unsatisfying.
This is the market which these series are appealing to: excitement,
glamour, thrills and spills and with the added twist that
women play a central role, not in the old fashioned way of
Baywatch, where the women are simply wallpaper for a plot
that is outside their control, but where women really are
in charge, and it is men who get confined to a secondary
role.
I suspect that women make up a sizeable proportion of the
viewing figures for these shows and that they rather like
what they see in terms of the slant that the plots and characterisation
take. It might be argued that these series are simply candyfloss,
presenting images of women which are at variance with the
reality of drudgery, low pay, poor job prospects and the
glass ceiling which are the reality of most women’s
lives. So maybe all that a Witchblade or a Xena can ever
be is a fantasy, a dream, that most women’s lives can
never match. I am not against dreaming myself because after
all dreams are powerful things.
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